April 3, 2019
Ten days out from the 11th annual Record Store Day! We assume that everyone knows what that means, but certainly that’s not the case, as more and more people get into vinyl every day. Record Store Day is an international celebration of the independent record store and its place in the community. Participating bands and record companies have created hundreds of vinyl releases exclusively for indie record stores for the day.
Historically, record stores have been a place of discovery that’s been immensely important for music consumers and connoisseurs and musicians themselves. A lot of bands you love met each other in record stores. A lot of married couples did, too. With the digital age, a lot of that has been lost, and this is an opportunity to take some of that back, reclaim what was once ours (and yours). And from the response we’ve seen over the last eleven years, we were right on the money. It’s been a hugely successful and enjoyed event by all involved. If you haven’t participated in it, stop by and see what it’s all about. You’ll immediately understand and find yourself swept up in the vibe. April 13, 8 am – 9 pm!
Not convinced? Here’s something I see and hear a lot: “Record Store Day is just a money grab by the major labels, who gum up the vinyl pressing plants and prevent the indie labels from getting new vinyl pressed, and the only people who benefit are the eBay flippers.” Well, we’re in upside down land now, as basically the opposite of that is true. There are plenty of new pressing plants now, and while 3-4 years ago, getting records repressed could take a while, today that’s really not an issue. This year, 2/3 to 3/4 of RSD releases are from indie labels. And flipping RSD titles on eBay is a total loser’s game. The more people who try to do it just make it harder for each other. What invariably happens is, for some records, there is a small window of time where copies can sell for ridiculous prices, but equilibrium is quickly reached after a couple of days and most titles trade online for roughly their original sticker price quickly thereafter.
Monster has participated in every Record Store Day, and we know our customers pretty well. The vast majority are actual music consumers. If the flippers numbered more than 1 out of every 100 people in the door, I’d be astonished.
Ok, enough of all that, what are we doing this RSD, & how are we doing it? First of all, standard rules are that sales of RSD titles are limited to one per title per customer. They’re just too limited in number, & we have to be fair & give everyone a crack. There is no holding or reserving of them, and no preordering. You must be present to purchase them & we will not do any phone orders that day. We will have everything spread out over multiple display racks, and as there are about 400 new titles that day, things do get just a little bit clustered and chaotic. But everyone’s respectful of each other & folks help each other find the things they’re looking for. We’ll have multiple staff members on the floor doing the same. And each year we learn a little bit, and we feel we’ll have things spread out satisfactorily and the mash of people will be minimized this year.
We open at 8 am on Record Store Day, and people will arrive early to form a line. A few strong wills end up getting here at 2 or 3 am, but the largest part of the line doesn’t fall into place until after 7. If there’s something you’re dying to get and are wondering what time to arrive, I’d say if you get here around 6 you’re likely in pretty good shape. And even if it’s a little later than that, I wouldn’t worry too much. And we have some bonus good news - we’ve contracted with Bottleneck Coffee who will be on site giving out FREE COFFEE to the first 100 people in line.
In addition to the new exclusive vinyl, we’ll have thousands of fresh used records available for sale. We’ve had some great purchases lately, and we expect to have everything priced & put out by then. Tons of used CDs & DVDs too, & all of it’s on sale. All new CDs, DVDs & vinyl will be 20% off all day (excepting the exclusive RSD releases), 20% off turntables, 30% off shirts, posters, Pops & other pop culture ephemera, and 40% off all used CD, DVD & vinyl. Weather permitting, we’ll have our sidewalk sale with thousands of used records & CDs for $0.25 each.
Somewhere between 10 and 12, food trucks will start arriving and setting up. We’ve got some good ones this year – Doughboys (pizza), Greek’n Out, Krystyna’s Polish Food, and Annie O Love Granola. We’ll have a jump castle for the kiddos, so you can justify spending extra time browsing records. And Charleston Animal Society will be on site doing one of their adoption drives. We’ve had then several years now, and it’s a joy to watch folks adopt their new best friends. Gotta say, what better way to live your life than listening to records and playing with a good dog?
Starting at Noon, we’ll have a day full of live, local music for you. Inn Vinegar kicks it off, followed by Hujai, Orange Doors, B. Fraser, Mode Low, Whitehall, and Missy & the Meerkats. Check out our Facebook event page for more details about the bands and links to their music.
Our staff is working from 7 am to 9 pm, not to mention all the set up and lead up that precedes the day, and we’ll do our very best to make the day memorable for you. We love it, but it’s a butt kicker when it’s all said and done. Maybe buy us a beer if you think we do a good job.
As for the actual RSD releases, we’ve ordered every single one. We’re pretty savvy & make pretty good educated guesses about what everyone’s going to want. There’s always something we order 20 of and get 2, since the labels have to spread them out to all the stores who ordered it, but for the most part we expect we’ll have TONS of vinyl you’re looking for. And if you’re not sure what’s even coming out, head over to the RSD site for THE LIST. The releases are scrutinized and approved by a select group of record store owners, and we feel they’ve done an especially good job this year.
Whatever remains unsold the day after – Sunday the 14th – we will make available for online and phone sales. We do not put them on eBay and do not price-gouge. If you have to work Saturday, definitely stop by Sunday or even Monday. We’ll still have a few goodies.
Something we didn’t cover? Hit us up on Facebook, Instagram, email, phone or in person. We want you to have a blast & will consider any reasonable request!
September 7, 2018
It's been too long since our last soapbox rambling, cloud-yelling. We are so sorry. Stopping to write a blog when you're busy trying to run a store and everything else in life is, well, let's just say it doesn't happen much. Wish it could be otherwise. Anyway, so glad you could join us!
You are undoubtedly aware that record stores were assumed dead a decade or so ago, as the age of downloading usurped CD sales. Much has been written about this, but take a step back and one sees that the record industry's wounds over the decades have been largely self-inflicted. Failure to cope with Napster and suing their own customers was a prime example. In the ensuing decade, we've seen a much-ballyhooed vinyl resurgence, leading to a new healthy crop of record stores. Paid downloads are being killed by streaming, and CDs are holding their own, as customers with home stereo systems are often including them in their listening habits.
But leave it to the industry to find a way to find a way to eat its own tail, again. This year has witnessed a frustrating array of digital-only "surprise" releases, where major artists such as Jay-Z, Nas - and too many others to recollect - release (or their labels do) a new album without pre-publicity, for streaming or download only, so as to create a buzz. And if we're lucky, there's a scramble to press a physical release. Sometimes they're able to turn the CD around in a week, but sometimes a month or more. Of course there's no way to turn vinyl around quickly, so that takes months. And what urgency there was for customers to pick up a physical copy wanes as time passes, reviews come in, other new things take front and center position.
Tough for us, you might say. Get with the program. The paradigm has changed, the marketplace has shifted.
Ok, except when the morning last week when the new Eminem album was announced as having dropped at midnight (digital only, naturally), we had ten people within the first hour of business come in looking for it, and we probably looked like idiots because we didn't have it. The lesson to us is, there's still a market for physical! We see it every day. That's why we're still here, after all, and promote new music in this email every week. To us, it's foolhardy, inane, and self-defeating that when a surprise release is planned, there's no thought given to physical production. If little old us misses 50 sales the first week, then we contend the artist & label don't know a significant subset of their own target customers.
So why doesn't the music industry care? Well, there's two schools of thought. One is that as the CD started to really head south in the early 2000s, the labels, in a cost-saving move, got rid of most of their heritage employees and replaced them with young people who had never bought a CD in their lives and whose underlying mission was to embrace the digital revolution. The old guard understood how the business worked. The new ones didn't. Physical stores started getting totally ignored. We really had to fight tooth and claw to get any attention. And the end result today is that the folks at the labels (admittedly broad-brush painting here) still don't have a frame-of-reference that includes what place physical stores and physical media have in the marketplace.
The second thought is more onerous. Some say the labels WANT us gone. They make much more money (potentially) on streaming, and they wish in their heart of hearts that they didn't have to deal with physical. And that's why vinyl is so expensive. Make a ton a money on it while it's hot but drive it into the ground and poke it with a sharp, hot stick when it's almost dead.
Well, that's all a little dramatic, but the fact remains that our industry is in a lot of chaos, and record stores are still getting short shrift. And when something that could move a lot of units for us, like a new Eminem, is released digital-only, we get pretty pissed off. The common thread throughout the last forty years in the music biz is that money's more important than artistry to the powers that be. And that seems to be the guiding principle even today.
March 9, 2018
Record Store Day HQ released the LIST of this year's exclusive releases this past week! There are something like 450 releases that day, items available only at independent record stores. Details on how it all works at Monster in a minute, but a few highlights of RSD 2018 include live recordings from The National, Fleet Foxes, and Rage Against the Machine, a new collaboration between Brian Eno and Kevin Shields (My Bloody Valentine), a premier vinyl release of Arcade Fire's self-titled debut EP, and RSD ambassadors Run the Jewels will release a Stay Gold metal box set featuring a clear etched vinyl 12-inch with Marvel Comics branding, an RTJ slipmat, and sticker. We really encourage you to visit the RSD website and check out the list for yourself! In addition to these crazy good RSD titles, we'll be having store-wide sales, live music, a food-truck rodeo, jump castles, Charleston Animal Society adoption clinic (puppies!) and plenty more fun and frivolity! Mark your calendars-- April 21st!
We’re already getting lots of calls and questions about what titles we’re getting and how many, so we wanted to take a minute and give everyone the straight poop on how it all works at Monster! Of the 450 or so new releases available that day, we are ordering EVERY ONE OF THEM. Some of them are going to be in high demand and limited supply, and we generally can guess which ones those are going to be (though if there’s a title you’re keen on, DEFINITELY let us know) and we generally order a bunch. Most of the time we get what we order, but there are usually titles we’ll order 10 of and get 2, so that can present a problem. There are very few titles we get skunked on altogether. It happens now and then. But the lesson is – if you want it, we’ve ordered it and expect at least a couple copies.
We open at 8 am on RSD (April 21), and people will line up in advance. A few motivated souls usually get here around 4 or 4:30, but it’s between 7 and 8 when the line really grows. We will have a food truck offering coffee and pastries, so it’ll be good times.
We cannot and will not take preorders or reservations on these releases. It’s just not fair to everyone, and it’s also just not practical for us. We also limit customers to 1 copy per title, so you’re not going to be able to purchase two or more of anything, even if your friend can’t make it out. Titles are super limited, and once they’re gone, they’re gone, and we can’t allow folks to horde multiple copies. Again, it’s just not fair to everyone.
Like it or not, the reality of the way markets work is that there will be enterprising souls who think they’re going to buy stuff from us and resell it online. That’s generally people’s number one complaint about RSD. Don’t get yourself all worked up about it, though – the joke’s on them, in my opinion. A lot of RSD titles do fluctuate in online price pretty wildly for the first couple of days, but they come back down to earth in short order, and the flippers end up losing money on whatever they haven’t sold. And the more flippers who try to get in on the act, the harder they make it for themselves.
So just relax, enjoy the day. Hang out for a while & meet some new friends. You’ll get a few records you wanted, if not everything. The point is to appreciate the music culture we’ve all tried to help foster in Charleston, and we’d like to think going to the record store is part of that. We do appreciate your support!
Still got questions? Call us, message us on Facebook or Twitter, or just stop by & we'll do our best to inform!
February 9, 2018
The news story circulated this week that Best Buy will discontinue selling CDs this summer. The reaction of many record stores, including ourselves, was basically "Pfft, what took them so long?" In case you haven't noticed, in recent years they've shrunk their CD section and moved it farther and farther back. You could find a better selection at some truck stops.
But we've seen a lot of talk and confusion about it online, from "the end of an era" to "sad" but also "who buys CDs anymore, anyway?" As Flavor Flav said, "Don't believe the hype."
First of all, Best Buy has been de-emphasizing CDs for years. Ten & fifteen years ago, they used them as a "loss leader" - selling them below cost to get you in the door so they could sell you a high-dollar appliance. With the rise of the digital download came an obvious decline in CD sales, and they found themselves devoting more square footage to the format than made sense. In the last couple of years, their CD selection has been limited to the top 200 new releases, some cheap core catalog, and some even cheaper greatest hits packages. Today, you probably couldn't find even 500 titles there.
It's estimated that Best Buy sells $40 Million in CDs annually. But they have 1026 stores nationwide, so that averages out to less than $40,000 in sales per store in a year, or around $3000 per month. Um, that's really bad! What that tells me is that people have already stopped going to Best Buy for CDs. The decision was already made for them. So there's not really any news here.
The interesting business story behind the curtain is twofold. One, what CDs have represented to Best Buy in recent years is advertising revenue from the record labels. Their weekly sale flyer with pictures of new release CDs and DVDs is a money generator. So by discontinuing CDs, what they're losing isn't sales, but a revenue source.
Two, the record labels have for years been afraid of losing that sales channel. They've been dependent on shipping lots of units to big box stores. However, the handwriting has been on the wall for some time, so I have to assume the labels have made their peace with that eventuality and are prepared.
The whole point of all of this isn't to slam Best Buy. I've actually had pretty good experiences buying electronics from them. But what invariably happens when the media reports an item like this is that the general public totally misconstrues what's going on.
What's going on, as it affects you, is... well, not much.
Except for this - not only are we going to continue to sell CDs, we're actually adding to our CD inventory. We're currently evaluating what's available to us from a wide variety of different distributors and plugging some holes in the catalog here and there. We're also realizing what a great source of inventory there is from import sources. The European record labels have a lot of great titles in print that are out of print in the US, at really great prices.
So stop by over the next couple of months and see for yourself. You'll start finding a lot of CDs that you haven't run across in years. Decades even. And that's all to say nothing of the used CDs. We're still buying them hand-over-fist. If you have collections you don't listen to anymore, bring them to us & we'll make you an offer. (Can't say that about your iTunes collection, can you?)
Ok, you might say, really guys this is all quite well and good, but why should I care? Quite simple. One, CDs on a nice sound system generally sound really good, much better than what you'd stream or download. I know audiophiles who say they sound better than vinyl. Two, once you buy a CD, it's yours. You don't have to worry about the streaming service losing the licensing deal and it disappears, or it's suddenly not in your iTunes library anymore. Or your hard drive crashes. Or you can't find it online at all. You can listen to the CD where you want, when you want, and when you tire of it, you can sell it back.
Three, there will be a CD resurgence one day, you know there will. It might not be as drastic and fantastic as the vinyl resurgence, but I'll bet it'll be stronger than the cassette revival.
Our friends at Zia Records in Las Vegas and Phoenix referenced the Best Buy story online and called out "We will keep selling CDs as long as you keep buying them." Our sentiments exactly.
August 11, 2017
Hey! We have a follow-up for you. Hopefully you read our piece two weeks ago, a response to a Wall St Journal article touting the beginning of the end of vinyl. We took issue with their reporting, and we liked it so much we made it our first blog post.
To recap, the article claims that since vinyl sales are up only 2% in the first half of the year and because some records are mastered off of CD files, that people are fed up with the inferior quality of vinyl and it’s thankfully now in decline, soon to die for good. Wow, what a take, right? We gently debunked that in our own way in our blog, so we’re not going to do it again here.
Apparently, we weren’t the only ones who felt the article needed debunking. In fact, the writer has been accused of making up facts and quotes to support his anti-vinyl position. Michael Fremer at Analog Planet, one of the subjects interviewed by the WSJ writer, blasted the piece as blatant fitting the facts to fit your own narrative, which it obviously was.
What’s great about being in the indie record store business is that we don’t put up with a lot of crap. When someone in the media has something negative to say – which has happened all too many times in the last decade or so – we’re not afraid to get up on our soapbox and occasionally be annoying in response. But it’s so totally worth it.
A couple of years ago, we started having customers ask “what are you going to do when they stop making CDs?” The first couple of times, this struck us as odd but misinformed and totally out of left field. But it kept happening, so something was clearly in the air. “Oh yes,” we were told, “I heard the record companies announced they’re going to close their CD pressing plants.”
“News to us,” we replied, “as well as to everyone we know at the record companies!”
It turns out that someone somewhere in the blogosphere did, in fact, write a piece claiming with certitude that CD pressing plants were officially going to be killed. Somehow this got picked up as fact and got tossed around at various news agencies.
But then an enterprising soul went and tracked back to the original writer of the piece, and pressed him on it. And guess what? The guy admitted making the whole thing up!
So you see what we’re up against here?
What I think we’re running across is inevitably someone’s internal bias unconsciously (or not) influencing his job performance. We all do it, right? Most young journalists’ frame of reference today is the digital download. A good chunk of folks in the 25-35 age range today grew up not having any reason to know record stores existed. But we’ve been witnessing a change in the last several years, that of vinyl re-entering the public consciousness. And it’s a big deal to the youth of today.
So hopefully another 10-15 years hence, young journalists will have grown up listening to vinyl, articles about our industry won’t be so condescending and negative, and we’ll have a little wind behind our sails for a change!
Last thoughts on this – We told you so!
July 28, 2017
Got a minute?
We have something on our mind. It’s about vinyl, vinyl sales, and media criticism.
A decade or so ago when a bunch of record store people got together and dreamed up Record Store Day, it was all about the narrative the media had an autopilot for years – “no one buys CDs anymore, record stores are dead, and good riddance to the old days.” That type of thing was reported so commonly, it became accepted dogma. Except it wasn’t true.
We were able to change the conversation. Not only are record stores alive, they’re important community gathering places and a lot of fun. And once that message started permeating, people started figuring out that vinyl’s pretty darn cool, sales skyrocketed, one thing led to another and here we are today.
Back where we started. The Wall St Journal published a piece this week entitled “Why Vinyl’s Boom is Over”. I’ve seen it referenced on social media several times already, generally with a quip like “See, I knew vinyl was a fad, it’s finally dead, good. Oh, and I’m not a hater.” I have a rule that arguing with a fool = two fools arguing, but it’s really hard not to challenge obvious poor reporting and errant conclusions drawn.
Ok, let’s start with the title. Why did the WSJ report the “Boom is Over”? Because Nielsen (Soundscan) reported vinyl sales up only 2% over the first half of 2017. Now, I can’t not mention that Soundscan doesn’t poll most small indie stores, which has been responsible for a lot of the run-up in new store openings and sales growth, and their data has been a source of skepticism for some over the years as a result. However, how dim do you have to be to read “Boom is Over” and infer that to mean sales are declining? An increase is an increase. I can think of several industries that would be thrilled with a 2% increase. And oftentimes declines in growth are simply reflecting a necessary repositioning of the marketplace and give air to future increases in growth. We see this all the time in the overall economy.
But the article itself wasn’t so much about vinyl, as it was about Gillian Welch and David Rawlings reissuing their 2011 album “Harrow & the Harvest” on vinyl and making sure to use the original analog tapes and quality equipment. We absolutely applaud this effort, and lots of other artists and labels make sure to do the same. It’s true, and it’s a damn shame, that some vinyl pressed today is sourced from the digital tapes. Which totally defeats the purpose, and we generally look at the practice with a healthy amount of disdain. However, in some cases, analog tapes no longer exist or are not in good enough condition, so it can’t be completely avoided.
We can argue it all day, so there’s not much point, but there is no freakin’ way that the slowdown in vinyl’s growth is due to customers growing tired of poor quality vinyl as a result of using digital source material, as the article suggests. It also cites high prices, and that is very likely a factor. There are always multiple factors in constant play, and it’s all too easy to draw an overgeneralized conclusion. Price does matter; we’ve heard it from you, we’ve passed it along to the labels, and the labels are starting to get religion about it. Plus, with more and more pressing plants coming online, we hope the added competition will drive down the cost of manufacturing, which will ultimately trickle down to the consumer. We’ll have to see.
But hold the phone a minute. The Wall St Journal did another article about vinyl on June 29th, wherein they say “Vinyl is experiencing a renaissance as younger music lovers embrace the perceived warmer, more vivid sound —and the more tactile connection to music than digital downloads offer.” Not even a month before the Gillian Welch article.
So I’m confused. Is vinyl experiencing a renaissance, or is the vinyl boom over? I don’t think it can really be both.
But anyway. Who really reads between the lines? Most people are inclined to see the headline and assume the worst if there’s any negative at all. “Oh, the boom is over, I knew it was too good to be true. It was a fad after all, just like Beanie Babies and the Shamwow.”
Ok, hold that thought. Let’s move over to another respected financial publication, Forbes. They reported in January that 2017 vinyl sales are projected to reach 40 million, with sales hitting 1 billion for the first time this millennium, and we will see a seventh consecutive year of double-digit sales growth. Regardless of whether this comes to pass, would you agree that if we’re even in the ballpark of $1B in sales, that’s way beyond the level fads generally reach? It’s all in how you report it, isnt’ it?
Vinyl is no more a fad than CDs were – their heyday lasted just a short 20 years or so – or the digital download, sales of which are declining by double digits today after surpassing physical sales for the first time just 5 years ago. We’ll be the first to agree that the high-flying days of the 80s and 90s, when billions of albums and CDs were sold annually, are gone for good. Ain’t coming back. But vinyl has carved out a niche today that isn’t going anywhere anytime soon.
Oh, and by the way, don’t forget about the CD. Sales have been declining for years, it’s true, but in 2016 they still generated 104.8 million unit sales. Bet you didn’t realize CD sales are still way out ahead of vinyl! How can that be, all the press, love and attention vinyl gets? My customers are always surprised when I tell them CDs still outsell LPs for us.
Again, that’s what happens when you control the narrative. How easily we are manipulated by the headlines we read! Journalists tasked with reporting the story often aren’t careful enough to make sure you’re not going to leap to unintended conclusions. It’s entertainment, it’s a fluff piece, and we’re just going to report something different next month anyway, so who cares?
That really wouldn’t get my goat so much if there weren’t immediately faceless people out of the woodwork who call out “See, what did I tell you! It was a fraud all along.”
Anyway, believe what you want to believe. But we’re not going anywhere. The industry changes as it always has, and we’ll continue to adapt to it. But we have never gotten out of the vinyl business, even during the 90s and 00s, and expect to stay in it as long as we’re here. And we’re in the process of renewing our lease, so that should tell you something.